Managing Director at SDMV

Managing Director and partner in SDMV, a digital agency which worked with 50+ of the top FMCG/CPG brands in the UK. SDMV specialised in creatively optimising manufacturer’s digital and social marketing communications to drive engagement as well as on and offline sales.

I was responsible for overseeing a sizeable team of account managers, developers and freelance individuals who handled a wide range of activities, from social communications right though to loyalty and retention. I took personal responsibility for a large number of accounts and where I was not directly involved, ensuring I always had a holistic view of each client’s strategies.

In this role I successfully negotiated with some of the world’s largest retailers including Walmart and Tesco; advertisers such as PepsiCo, Kelloggs, Unilever and P&G, agencies such as Starcomm Mediavest, Omnicom Group, Publicis, Zenith, Aegis, WPP and their subsidiaries, as well as platforms such as Facebook, Blinkbox, Twitter, Dunnhumby and Amia.

I steered SDMV from start-up to profitability and onwards through acquisition where Slingshot was bought by Symphony Technology Group, a $3billion Palo Alto technology fund in 2013. I had full responsibility for the company, it’s performance, financial obligations and budgets.

Below are just a short selection of the brands we helped along the way:

r-ocado r-msm r-boots pepsiCo pepsi oykos muddyboots mcvit mars magners loreal lanson kelloggs kc js jor jonwest innocent hien gsk garnier fost evian ek ecover dry doritos crab col bul birdseye bad asda aquafresh alpro activia actimel abinbev

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